Collaboration
The reason for collaboration is to open new, complementary markets and get our brand in front of potential customers.
PRODUCT
PR-01: FUBU PODCAST
Speak your mind, don’t hold
anything back. This is the
space to express yourself.
Within the podcast, there are episodes that feature far-reaching conversations about challenges at the intersection of innovation and social impact. The goal? To help many entrepreneurs make more inclusive products and businesses, which better serve traditionally overlooked groups.
Mission: The FUBU Podcast reinforces our mission to empower the cultural unity of people of color by offering great insight into
understanding how the experiences of people of color play out in their everyday lives.
Similarities: The Diversity Gap, Diversity Dive Deep, and The Will To Change: Uncovering True Stories of Diversity & Inclusion.
Differentiators: Unlike the podcast groups mentioned, the podcast will have real everyday people of the community talk about their issues. Comes with a few merchandise products such as some headphones
and mugs.
A close up of one of the main microphones that we use to do the podcast.
A young man is one of the hosts of the FUBU Podcast.
Young man listening to the FUBU Podcast through
mobile phone.
ENVIRONMENT
EN-01: FUBU UNIV.
CULTURAL CENTER
By getting in touch with our African ancestry, we have the necessities to tie back to our original roots.
A diverse cultural center striving to enhance the college experience of culturally diverse students. It’s an important part of university
life by promoting the positive image that all cultures contribute and focuses on making the college experience a productive and successful endeavor for all students.
Mission: The FUBU University Cultural Center reinforces our mission of empowering people of
color by creating an environment that broadens our understanding and appreciation of diversity to build relationships to establish a positive community network.
Similarities: Chicago State University and Malcolm X College
Differentiators: We will offer different kinds of ethnic food for students to try out in addition to selling material goods of various cultures such as handbags and jewelry.
FUBU University building
Student standing beside a mural.
A social gathering at the FUBU University patio.
ENVIRONMENT
EN-03: THE FUBU MARCH
By being a powerful voice
within our community,
we can support causes that
hits close to home.
We are capable to challenge the discrimination and prejudice that was experienced from unnecessary oppressors. We are dedicated to
defending the freedom, equality, and rights of people of color by organizing protests within our community.
Mission: The FUBU March reinforces our mission to empower the cultural unity of people of color by the process of rising and resisting. It means to harness the power of diversity by dismantling systems of oppression through nonviolent resistance and building the bonds of inclusivity guided by self-determination, dignity, and respect.
Similarities: The National Youth Rights Association (NYRA) and City Church Chicago
Differentiators: We will provide peaceful protest by having small groups of people doing walks around the neighborhood. That way, there wouldn’t be much police involvement during
the protest.
Four people with their fist up high
The crowd is in protest with Black Lives Matter.
A girl with the words “STOP RACISM” on her hands.
OTHER ITEMS:
ENVIRONMENT
EN-01: FUBU UNIVERSITY
CULTURAL CENTER
By getting in touch with our African ancestry, we have the necessities to tie back to our original roots.
A diverse cultural center striving to enhance the college experience of culturally diverse students. It’s an important part of university life by promoting the positive image that all cultures contribute and focuses on making the college experience a productive and successful endeavor
all students.
Mission: The FUBU University Cultural Center reinforces our mission of empowering people of color by creating an environment that broadens our understanding and appreciation of diversity to build relationships to establish a positive community network.
Similarities: Chicago State University and Malcolm X College
Differentiators: We will offer different kinds of ethnic food for students to try out in addition to selling material goods of various cultures such as handbags
and jewelry.
EDUCATIONAL
EDU-02: FUBU
CORPORATE SKILLS
In our corporate skills course, we want everyone to come and receive helpful
tips on how to get ahead and strategize better in business opportunities.
This class course idea can help people of color who are about to set out on a business venture or already have a business of their own. Being able to communicate effectively is one of the most important life skills in the workforce. Instead of people talking in slang, the idea can also show how employees and management interact among each other to reach organizational goals and be more aligned with the core company values.
Mission: FUBU Corporate Skills reinforces our mission of empowering diverse voices by creating a curriculum that teaches them the tools to do business in a world that has the odds stacked against them.
Similarities: WILL Interactive
and AllenComm
Differentiators: The corporate skills program will reach out to people that are less unfortunate than others.
SERVICES
SER-01: FUBU LIFE COACH
When it comes to our services, the vision is all about where you want to go, while the mission is how you’re going to get there. We seek to help out those who seek to be self-sufficient in the world.
It contains volunteers who are made up of young adults, college students, or even career-oriented individuals willing to share their point of view and life objectives with teens who come from economically depressed areas. The objective of this type of program is to give troubled teens positive reinforcement and help them attain positive life goals.
Mission: FUBU Life Coach reinforces our mission of empowering diverse voices by helping the youth break their negative belief patterns to create self confidence in themselves and set positive clear goals towards achieving what they want from life.
Similarities: Blended and Black, Blacklife, and Travel Noire.
Differentiators: The teenagers participating in the services program will have access to their mentor(s) online if they’re not physically able to be there.
EXPERIENCE
EXP-01: FUBU SELF DEFENSE
We provide training and techniques
necessary to defend yourself when
targeted by crime or violence.
You never know whose going to
attack you.
Our self defense classes can help people build confidence in themselves. They can develop self-discipline, improve their physical condition, and street awareness. Self-defense can come in handy when walking alone at night.
Mission: The FUBU Self Defense reinforces our mission to empower the cultural unity of people of color by providing professional self-defense and personal protection training to all people involved. It includes providing the best atmosphere and training experience for all diverse backgrounds without bias or experience level of training.
Similarities: Windy City Self Defense, Thousand Waves Martial Arts, and IMPACT Self Defense
Differentiators: We don’t intend to have our participants be martial arts masters. We will offer the basic kinds of self defense for groups of people instead of one person to improve in teamwork.
EXPERIENCE
EXP-02: FUBU SIBLINGS OF
NEW YORK
We will make sure that no
child is forgotten in the world. Children need positive role models to avoid the pitfalls of urban life.
Children who don’t have siblings to look up to are most likely to be rebellious in life. With our program, we can have a sibling figure to be a positive and healthy role model. The child will be able to maintain a long-lasting relationship with his/her role model.
Mission: The FUBU Siblings of New York reinforces our mission to empower the cultural unity of people of color by building up a one-to-one relationship with the caregiver to assist them in achieving their highest potential as they grow to become responsible adults in the future.
Similarities: Big Brothers Big Sisters of America and Chicago Hopes for Kids
Differentiators: We will reach out to at-risk children who came from a series of very unfortunate events to better understand their circumstances. We’ll also make them feel comfortable by letting them express themselves to be intimidated by us.
EVENTS
EV-02: FUBU COLOR RUN
We love creating bonds and make
the world a happier, healthier place. Our color run will give you the fun
of a lifetime.
It will be an untimed five-kilometer
run for charity. At each kilometer,
the runners who will be participating
in the event will be doused in FUBU’s signature colors. They‘ll wear white
at the starting line and finish the race plastered in color. The event can also have the opportunity to collaborate with a local charity partner within the community to help shine a light on their fantastic work.
Mission: The FUBU Color Run reinforces our mission of empowering people of color by providing an enjoyable and positive running atmosphere to promote a positive atmosphere within our community.
Similarities: Color Vibe and
The Color Run
Differentiators: The difference is that it will be within the neighborhood to be more comfortable for first-time runners to sign up and join the fun.
CO-BRANDING
CO-01: FUBU MOVIE MARATHON
In our exciting marathon, we’re
evoking a universal human
experience by resonating many
feelings to help people to relate
to one another.
The movie marathon will be for people fourteen and over. It’s a four-day event that features inspiring stories that feature people of color from American History to the current events we face in our everyday struggle for success and acknowledgment. Plus, AMC is one of America’s most prominent movie companies to be in collaboration to promote the event through social media and ads.
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Mission: The FUBU Movie Marathon reinforces our mission of empowering people of color by enhancing people of color’s cultural vitality through the power of film.
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Similarities: Cinemark and
Harkins Theater
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Differentiators: Unlike the other brands, we will have the marathon free of charge so that our audience will enjoy everything for free. AMC will pay for all the expenses.